Top 5 Photo and Video Apps on iOS in Kenya Q4 2024

In the fourth quarter of 2024, the photo and video app category on iOS in Kenya showcased intriguing trends. Below, we delve into the performance of the top five apps, based on data provided by Sensor Tower.

Instagram saw a steady flow of activity with weekly active users climbing from 161K to 175K. Revenue fluctuated throughout the quarter, peaking at around $1.6K in early December. Downloads saw a notable increase towards the end of the quarter, reaching over 5.2K in the week of December 23.

CapCut - Video Editor experienced remarkable growth in weekly downloads, soaring from 3.7K to over 11K by the end of December. Active users also surged, reaching approximately 135K. Revenue showed a steady increase, peaking at about $1.9K in mid-December.

YouTube maintained a robust user base, with active users consistently above 2.5M. Revenue peaked at $5.2K in early December, while downloads remained stable around 4.3K towards the end of the quarter.

Snapchat recorded a steady increase in weekly revenue, peaking at $1K. Downloads rose to over 4.1K in late December, with active users reaching about 350K by the quarter's end.

Google Photos: Backup & Edit showed a consistent performance, with active users increasing from 154K to 174K. Revenue remained steady, peaking at $1.8K in late November. Downloads ended the quarter around 1.5K.

These trends highlight the dynamic nature of the photo and video app market in Kenya. For more detailed insights, visit Sensor Tower.